Prior to conducting any transfer it is advisable to refer to the Chairman's Value as a guideline for an asking price. However, this asking price could change if the manager at the helm has a reputation of less than 45.
If the club's manager has a reputation of less than 45 then their Chairman will increase the valuation of the club's best players in order to protect both their assets and manager (who is new to the game).
Apart from protecting the club's best assets (when it comes to selling them in the transfer market), the Chairman will also help protect a manager who has a reputation of less than 45 when it comes to purchasing players.
If a manager has a reputation of less than 45 then their Chairman will decrease the amount they are willing to pay up to unless the player will immediately improve their squad.